One of the more frustrating aspects of online marketing for many newcomers is the fact that it’s rarely a static process. You can easily find that a component you thought you may have mastered one week is now “old hat” the next week. In some ways, this can be a good thing. These constant changes teach us that online marketing is an increasingly flexible and adaptive model, thereby teaching us how to be flexible and adaptive in the process. These changes also help keep us on our toes and remain open-minded towards new innovations and trends. If online marketing strategies were [...]

Do you remember the days when marketing your business was as simple as printing a few bumper stickers or taking out an ad in your local newspaper? Times have changed. Not only are we more connected thanks to the digital world, but our marketing strategies have been refined. Marketing has become more streamlined,  and much more effective than a few hundred coffee mugs with your company’s logo on it. There’s no doubt that digital marketing is the leading example. But does your business need it? It does. Digital marketing generated $496.8 billion in 2018 alone. Now that might not be a [...]