Small and local businesses face a unique dilemma. They have to compete with much larger, national and international businesses but don’t have the resources to do so. With a sound local marketing strategy plan, and a few cost-effective marketing tactics, you can level the playing field a bit without going broke. A change in mindset One important thing to bear in mind is that it’s not all disadvantage. It may seem like the odds are heavily stacked against you in this David-versus-Goliath battle, but you have some important advantages. Playing to these strengths will be key to winning this marketing battle. [...]